Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5m Business live – latest updates David Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup. Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s crisps brand Lay’s.